— Welcome —

You are the hero
of this story.

Coaching helps you become stronger, healthier, and more confident in the process.

You take the steps. Coaching makes sure every one of them counts.

Free discovery call · No pressure · Virtual worldwide

The mirror doesn't tell the whole story. Neither does the scale. Your strength, energy, and quality of life are what truly matter.

You bring the courage to begin. Anchored Vitality brings the personalized plan, evidence-informed guidance, and steady support to help you lose fat, protect your muscle, and build a body and life that feel strong.

You know what to do. Doing it is the hard part.

You've tried the diets. The apps. The plans that worked for two weeks.

Here's the truth: when a plan doesn't stick, it's not because you're lazy or weak. Something inside you is getting in the way — and that something can be worked with.

That's what coaching is for. We find what's blocking you. Then we build habits that fit your busy life, one step at a time.

The goal isn't just a smaller number on the scale. It's a body that stands stronger, looks more toned, and feels proud of the journey it's been through.

Take the first step — apply

Five minutes. No commitment yet — just a conversation starter.

Help with the things that matter most.

Move your body

A workout plan made for you. Get stronger and more toned as the weight comes off. Improve your heart fitness. Start where you are — no gym required.

Eat with confidence

Learn what foods work for your body. Healthy meals that fit a busy schedule. Keep your muscle on GLP-1 medications. No guilt. No "good" or "bad" foods.

Rest and recover

Sleep deeper and wake up rested. Calm your stress, day to day. More energy for the people you love.

Know your numbers

Understand what your lab results mean. DEXA body scans show muscle, fat, and bone — so you track real progress, not just the scale.

Make it stick

Small habits that build on each other. A coach who checks in and keeps you going. Change that lasts after we're done.

Your own client portal

Track workouts, food, and sleep in one place. Smart tools that learn what helps you. Works on your phone — no extra apps.

Apply to work together

Not sure which area you need? The application has a "help me figure it out" option.

Four simple steps. From apply to dream.

Virtual worldwide · 1:1
01
Apply

A short form. It takes about five minutes. It helps us both see if this is a good fit.

02
Decide on a fit

A free 45-minute call. You tell me your story. Then we decide together, honestly, if this is the right fit. No sales pitch.

03
Create & design

We build your plan together — food, movement, sleep, habits. Designed around your body and your real life, not someone else's template.

04
Dream

This is where it opens up. You're stronger, you trust yourself, and the goals get bigger. You leave with a plan you own — and a life you're excited to build on.

Start with Step 1 — apply now

You'll hear back within two business days.

16-week specialist program

Don't just get smaller. Get stronger.

Medications like semaglutide and tirzepatide can help you lose weight — but you can lose muscle too. My 16-week GLP-1 program helps you keep your strength, learn what foods work for you, and build a plan that lasts after the medication.

Learn about the GLP-1 program
Fermin Cruz standing at a coastal railing

Fermin Cruz

Rooted in the body · Led from the Self

FMCA Certified · IFS Foundations for Coaches™ · Bay Area, California · Virtual Worldwide

I'm Fermin. I've spent 18 years listening to what bodies are telling us.

Before I became a coach, I worked in medical imaging. I was in the room for thousands of patient conversations. I saw people get great plans from great doctors — and still not follow them.

The plans weren't the problem. Something deeper was in the way. Now I help people work through that — with real science, real kindness, and zero judgment.

Certification

FMCA Functional Medicine
Certified Health Coach

Modality

IFS Foundations for Coaches™
Completed · Coaching Practice

Location

Bay Area, California
Virtual — worldwide

Two lineages, one room. Functional medicine for the body. IFS for the parts running it.

FMCA · The Institute for Functional Medicine IFS Foundations for Coaches

Real support, the whole way.

Ready for a body that's stronger, more toned, and proud of how far it's come?

Start with a short application. Then we talk — a free, honest call about whether this is right for you. No pressure. Ever.

Start your application