— Welcome —
Coaching helps you become stronger, healthier, and more confident in the process.
You take the steps. Coaching makes sure every one of them counts.
Free discovery call · No pressure · Virtual worldwide
The mirror doesn't tell the whole story. Neither does the scale. Your strength, energy, and quality of life are what truly matter.
You bring the courage to begin. Anchored Vitality brings the personalized plan, evidence-informed guidance, and steady support to help you lose fat, protect your muscle, and build a body and life that feel strong.
Sound familiar?
You've tried the diets. The apps. The plans that worked for two weeks.
Here's the truth: when a plan doesn't stick, it's not because you're lazy or weak. Something inside you is getting in the way — and that something can be worked with.
That's what coaching is for. We find what's blocking you. Then we build habits that fit your busy life, one step at a time.
The goal isn't just a smaller number on the scale. It's a body that stands stronger, looks more toned, and feels proud of the journey it's been through.
Five minutes. No commitment yet — just a conversation starter.
What we work on
A workout plan made for you. Get stronger and more toned as the weight comes off. Improve your heart fitness. Start where you are — no gym required.
Learn what foods work for your body. Healthy meals that fit a busy schedule. Keep your muscle on GLP-1 medications. No guilt. No "good" or "bad" foods.
Sleep deeper and wake up rested. Calm your stress, day to day. More energy for the people you love.
Understand what your lab results mean. DEXA body scans show muscle, fat, and bone — so you track real progress, not just the scale.
Small habits that build on each other. A coach who checks in and keeps you going. Change that lasts after we're done.
Track workouts, food, and sleep in one place. Smart tools that learn what helps you. Works on your phone — no extra apps.
Not sure which area you need? The application has a "help me figure it out" option.
How it works
A short form. It takes about five minutes. It helps us both see if this is a good fit.
A free 45-minute call. You tell me your story. Then we decide together, honestly, if this is the right fit. No sales pitch.
We build your plan together — food, movement, sleep, habits. Designed around your body and your real life, not someone else's template.
This is where it opens up. You're stronger, you trust yourself, and the goals get bigger. You leave with a plan you own — and a life you're excited to build on.
You'll hear back within two business days.
On a GLP-1 medication?
16-week specialist programMedications like semaglutide and tirzepatide can help you lose weight — but you can lose muscle too. My 16-week GLP-1 program helps you keep your strength, learn what foods work for you, and build a plan that lasts after the medication.
Learn about the GLP-1 programFermin Cruz
FMCA Certified · IFS Foundations for Coaches™ · Bay Area, California · Virtual Worldwide
Your coach
Before I became a coach, I worked in medical imaging. I was in the room for thousands of patient conversations. I saw people get great plans from great doctors — and still not follow them.
The plans weren't the problem. Something deeper was in the way. Now I help people work through that — with real science, real kindness, and zero judgment.
FMCA Functional Medicine
Certified Health Coach
IFS Foundations for Coaches™
Completed · Coaching Practice
Bay Area, California
Virtual — worldwide
— Trained Through
What you get
An invitation
Start with a short application. Then we talk — a free, honest call about whether this is right for you. No pressure. Ever.
Start your application